ProdMark Solutions was founded in 2003 with the mission of providing innovative Product Marketing and Product Management solutions to Independent Software Vendors (ISVs) and Hardware Vendors (IHVs). The company is led by Steve Piper , a 15-year veteran of the high tech industry.
Steve was previously Sr. Director of Product Marketing at Oblicore, the world leader in Service Delivery Management software. During his tenure there, Steve revamped the company's messaging, positioning, branding and sales tools, while helping the company increase its revenue more than five-fold. Steve worked closely with Sales to penetrate a newly established U.S. market through a variety of successful lead-generation initiatives, including a monthly webinar series, frequent e-mail campaigns, search engine optimization and trade shows. Global 2000 customers included EDS, ING, T-Systems, Verizon and Visa.
Prior to Oblicore, Steve was Director of Product Management at Impact Labs, an innovative software company specializing in still image and video compression technologies. There, Steve and his team of Product Managers guided development of the company's first product offerings and established “best practice” methodologies for defining, delivering and launching market-driven solutions. Notable customers included Countrywide, Fox News Channel and the U.S. Department of Defense.
Prior to Impact Labs, Steve led a marketing team at Citrix where he contributed to the company's explosive success, growing revenues from $15 million to $600 million in less than 6 years, while penetrating 100% of Fortune 500 accounts. During Steve's tenure, he held product marketing responsibility for the company's flagship product, MetaFrame®, generating in excess of $400 million per year, and product management responsibility for Citrix's line of management products, generating in excess of $60 million per year.
Throughout Steve's career, he has been a highly requested speaker at IT conferences in the United States , Canada , Europe, Asia and Africa , and has been a featured guest on nationally syndicated computer talk radio shows, such as Let's Talk Computers and Computer America . His expert opinions and insights into information technology are frequently sought as he has been interviewed for articles appearing in eWeek , Computerworld , InformationWeek and CIO Magazine and research briefs published by Gartner, Forrester and Enterprise Management Associates.
Steve holds a Bachelor's Degree in Business Management and an MBA from George Mason University and has achieved numerous technical merits, including Microsoft MCSE & MCT, Novell CNA & CNE, and Citrix CCA & CCI certifications, among others.
A member of the American Marketing Association (AMA), the Association of International Product Marketing & Management (AIPMM) and the IT Service Management Forum (itSMF), Steve is on the Board of Advisors of XTS, an enterprise business intelligence software company.
To learn more about ProdMark Solutions, or to obtain your free Product Marketing Assessment , contact us today at info@prodmark.com .